FutureTech 2015 Case Study

It's difficult to reach out and capture the interest of the end users on 3D printers by using the traditional method of just focusing on selling based on products' updates. Its also difficult to generate quality leads as end users feel its nothing new and it's always the repetitive approach.

AXP initiated the FutureTech 2015 seminar, inviting the pioneers in 3D printing sector, coming in together for a one-day event, to present to the individuals in the engineering and manufacturing industry. Not on product selling, but to give a holistic view of the entire 3D printing process, and how it can help in the daily business operations.

Deliverables:
- Event planning
- Telemarketing
- Email marketing